Only Smarties Have the Answer was my final major project for my degree. This has been my most challenging project yet and one I am most proud of. Our brief was to solve a problem in the creative industry. My insight was that Smarties are slowly losing their popularity with younger audiences due to a lack of advertisement. Looking at recent trends where nostalgia is making a comeback I decided to recycle an old campaign of Smarties and revive it to help increase their sales.

 

I created a new face for Smarties incorporating new characters that appear in the fully functioning board game that I created. The board game includes a game board, eight characters, a dice, a timer and six different categories of questions with eight different themed rounds to get users interacting with the game in fun and memorable ways to help them retain the information they have learnt.